AGENDA
8:30 am - Exhibition time
4:30 pm - 5:30 pm - Mixer
12:45 pm - 2:15 pm - Lunch Time
4:30 pm - 5:30 pm
3:30 pm - 4:15 pm
2:30 pm - 3:15 pm
12:45 pm - 2:15 pm
12:00 pm - 12:45 pm
11:00 am - 11:45 am
10:00 am - 10:45 am
9:00 am - 9:45 am
DAY 2
Destination Africa, for Sport
Sports in the Digital Age.
The Business of African Sport
Investment Trends in African Sports: Emerging Markets and Key Sectors
Understanding Challenges and opportunities in Sports Sponsorship - an African Sports sponsor perspective
Innovations in Sports Merchandising and Apparel: Market Potential in Africa.
Mixer
Building Successful Sports Franchises: Lessons from African Success Stories.
Lunch
Addressing Gender Inequality in African Sports Administration.
Strategies for Enhancing Fan Engagement in African Sports.
Unpacking E-Sports and its Growing Influence in African Sports and Gaming Culture.
IoT in Sports: Emerging Technologies in Sports Analytics for African Teams.
Digital Marketing: The Role of social media in Shaping Athlete and Team Identities in Africa, for global audiences
Role of Technology in Advancing Sports Management in African Context.
Lunch
Innovative Approaches to Sports Sponsorship in the Digital Age
Fan Engagement in the Digital Era: Strategies for African Sports Leagues
Mixer
Destination Branding: Differentiating Country Brands through Mega Sporting Events
Sports Tourism: Positioning African Nations as Premier Destinations
Sports Diplomacy: Leveraging Sporting Events for National Unity in Africa.
Sustainable Development of Sports Infrastructure for Tourism growth in African Nations.
Adventure Sports and Nature Tourism: Showcasing Africa’s Diverse Landscapes.
Digital Marketing Strategies for Promoting African Sports Destinations
Lunch
Mixer
DAY 3
DAY 1
TOPICS
FOCUS
MODULE 1
Digital Transformation in Sports
Fan Engagement and Experience
Sports & Tech
Smart Stadiums: The Future of Sports Venues
Sports Marketing
Hosting International Sports Events in Africa
Sponsorship and Brand Partnerships
Sports Marketing and Media
MODULE 2
The Economic Impact of Sports Tourism in Africa
Sports
TourismMonetizing African Sports
Sports Governance and Ethics
Women in Sports Business
Sports Entrepreneurship and Innovation
Sports Business and Governance
The impact of digital technology on sports management, marketing, and fan engagement.
Enhancing the fan experience both in-person and online.
Effective marketing strategies and the evolving media landscape.
Strategies for securing and maximizing sponsorship deals.
Attracting and organizing major international sports events.
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The role of data analytics in decision-making.
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Leveraging social media for brand building.
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The rise of eSports and its implications for traditional sports.
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Creating immersive experiences using AR/VR.
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Strategies for increasing fan loyalty.
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The role of mobile apps in fan interaction.
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Implementing smart technologies in African stadiums.
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Enhancing the in-stadium experience through connectivity and digital services.
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Managing crowd safety and security with advanced tech solutions.
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Building long-term relationships with sponsors.
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Measuring ROI on sponsorship investments.
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Emerging trends in sports sponsorship.
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Bidding processes and requirements for hosting global sports events.
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Leveraging international events to boost local tourism.
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Best practices for event management and execution.
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Content creation and distribution in the digital age.
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The influence of influencers and athletes on brand promotion.
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Navigating the challenges of sports media rights.
The integration of technology into sports venue management and fan experience.
MODULE 3
Measuring and maximizing the economic benefits of sports tourism.
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Analyzing the economic contributions of sports tourism to local economies.
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Strategies for maximizing revenue from sports tourism.
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Investing in infrastructure to support long-term growth in sports tourism.
Developing Sports Tourism Hubs in Africa
Sports Infrastructure Development in Africa
Identifying and promoting key locations as sports tourism destinations
Addressing the need for better sports facilities and infrastructure.
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Criteria for selecting and developing sports tourism hubs.
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Case studies of successful sports tourism destinations in Africa.
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Infrastructure requirements for supporting sports tourism.
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Public-private partnerships in sports infrastructure.
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Sustainable design and construction of sports venues.
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Overcoming challenges in maintaining sports facilities.
Smart Stadiums: The Future of Sports Venues
The integration of technology into sports venue management and fan experience.
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Implementing smart technologies in African stadiums.
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Enhancing the in-stadium experience through connectivity and digital services.
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Managing crowd safety and security with advanced tech solutions.
MODULE 4
Encouraging entrepreneurship and innovation in African sports.
The importance of good governance and ethical practices in sports.
Strategies to enhance revenue generation from African sports.
Empowering women in the sports industry.
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Start-up success stories in sports tech.
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Funding and investment opportunities for sports entrepreneurs.
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The future of sports innovation: Trends to watch.
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Success stories of African sports startups.
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Managing conflicts of interest.
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Transparency and accountability.
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Addressing doping and match-fixing.
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Developing local leagues and tournaments as revenue streams.
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Exploring media rights and broadcast deals in Africa.
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Leveraging merchandise and licensing opportunities.
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Breaking the glass ceiling in sports management.
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The rise of women's sports and its commercial potential.
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Building networks and mentorship opportunities for women in sports.
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Sports Administration
Sports Markerting
Sports Law
Sports Event Management