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AGENDA

  • 8:30 am                     -     Exhibition time

    4:30 pm - 5:30 pm     -     Mixer

    12:45 pm - 2:15 pm     -     Lunch Time

  • DAY 1

    Innovation and Growth – Harnessing Technology and Sustainable Practices in African Sports

    DAY 2

    The Future of African Sports – Innovation, Inclusion, and Global Integration

    DAY 3

    Setting the Stage – Trends, Opportunities, and the Emerging African Sports Economy

    Tuesday, November 11, 2025

    Wednesday, November 12, 2025

    Thursday, November 13, 2025

    • Focus: Private equity, sports entrepreneurship, market gaps in youth sports, women’s sports, and community clubs.

    • Format: Keynote presentation followed by an investment pitch preview by selected startups.

    Topic: The Economic Impact of Major Sporting Events in Africa

    Topic: Innovative Financing Models for African Sports Ventures

    TRACK 1: THE BUSINESS OF AFRICAN SPORT

    9:00 am - 9:30 am

    Opening Keynote

    Topic: Investment Trends in African Sports: Emerging Markets and Key Sectors

    • Focus: Analyzing how hosting international sports events influences local economies, infrastructure development, and global perception.

    • Format: Keynote presentation followed by a brief Q&A session.

    • Focus: Exploring alternative funding mechanisms such as crowdfunding, venture capital, and impact investing tailored for the African sports market.

    • Format: Keynote presentation followed by a brief Q&A session.

    9:30 am – 10:30 am

    Panel Discussion

    Topic: Challenges and Opportunities in Sports Sponsorship

    • Focus: Sponsor expectations, return on investment (ROI), and valuation models in Africa.

    • Panelists:

    10:30 am – 11:00 am

    Networking Coffee Break

    Topic: innovations in sports merchandising & apparel

    11:00 am – 12:30 pm

    workshop

    • Activities: showcase of african designers, merchandise booth experience, and retail technology demonstrations.

    • Facilitators: 

    12:30 pm – 2:00 pm

    Lunch & expo floor walkthrough

    2:00 pm – 3:00 pm

    Seminar

    Topic: addressing gender inequality in sports administration

    • Focus:  board representation, women in leadership, barriers, and advocacy models.

    • Speaker:  

    3:00 pm – 4:00 pm

    Case study

    Topic: building successful sports franchises in africa

    4:00 pm – 4:30 pm

    Tea break & networking

    4:30 pm – 5:30 pm

    Roundtable discussion

    Topic: fan engagement: content, access, and community building

    • Focus:  effective strategies for fan engagement : personalized digital content, gamification and interactive platforms, community-centric digital hubs, innovative use of technology, inclusivity and accessibility.

    • Participants: 

    Topic: public-private partnerships in african sports development

    • Focus: examining collaborative models between governments and private entities to fund and promote sports initiatives..

    • Panelists:

    • Activities: interactive sessions on community engagement, talent identification, and resource mobilization for grassroots programs.

    • Facilitators: 

    Topic: developing grassroots sports: building the foundation for future champions

    Topic: sports law and governance: navigating the legal landscape in african sports

    • Focus:  understanding contracts, dispute resolution, and regulatory compliance within the african sports context..

    • Speaker:  

    Topic: successful youth development programs in african sports

    Topic: collaborative strategies for cross-border sports initiatives in africa

    • Focus:  discussing partnerships and collaborations that transcend national boundaries to promote continental sports development.

    • Participants: 

    Topic: building resilient sports organizations: strategies for sustainability and growth

    • Focus: governance structures, financial management, and strategic planning for long-term success.

    • Panelists: 

    Topic: entrepreneurship in sports: from concept to market

    • Activities: hands-on sessions guiding participants through the process of launching sports-related businesses, including ideation, market research, and pitching.

    • Facilitators: 

    Topic: sports psychology: mental health and performance optimization

    • Focus:  : addressing the importance of mental well-being for athletes and incorporating psychological strategies into training regimens.

    • Speaker:  

    Topic: revitalizing traditional sports: case studies of successful revivals

    • Examples:  efforts to modernize and commercialize traditional african games and sports.

    • Presenters:

    TRACK 2: DESTINATION AFRICA FOR SPORT

  • TOPICS

    FOCUS

    MODULE 1

    Digital Transformation in Sports

    Fan Engagement and Experience

    Sports & Tech

    Smart Stadiums: The Future of Sports Venues

    Sports Marketing

    Hosting International Sports Events in Africa

    Sponsorship and Brand Partnerships

    Sports Marketing and Media

    MODULE 2

    The Economic Impact of Sports Tourism in Africa

    Sports
    Tourism

    Monetizing African Sports

    Sports Governance and Ethics

    Women in Sports Business

    Sports Entrepreneurship and Innovation

    Sports Business and Governance

    The impact of digital technology on sports management, marketing, and fan engagement.

    Enhancing the fan experience both in-person and online.

    Effective marketing strategies and the evolving media landscape.

    Strategies for securing and maximizing sponsorship deals.

    Attracting and organizing major international sports events.

    • The role of data analytics in decision-making.

    • Leveraging social media for brand building.

    • The rise of eSports and its implications for traditional sports.

    • Creating immersive experiences using AR/VR.

    • Strategies for increasing fan loyalty.

    • The role of mobile apps in fan interaction.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    • Building long-term relationships with sponsors.

    • Measuring ROI on sponsorship investments.

    • Emerging trends in sports sponsorship.

    • Bidding processes and requirements for hosting global sports events.

    • Leveraging international events to boost local tourism.

    • Best practices for event management and execution.

    • Content creation and distribution in the digital age.

    • The influence of influencers and athletes on brand promotion.

    • Navigating the challenges of sports media rights.

    The integration of technology into sports venue management and fan experience.

    MODULE 3

    Measuring and maximizing the economic benefits of sports tourism.

    • Analyzing the economic contributions of sports tourism to local economies.

    • Strategies for maximizing revenue from sports tourism.

    • Investing in infrastructure to support long-term growth in sports tourism.

    Developing Sports Tourism Hubs in Africa

    Sports Infrastructure Development in Africa

    Identifying and promoting key locations as sports tourism destinations

    Addressing the need for better sports facilities and infrastructure.

    • Criteria for selecting and developing sports tourism hubs.

    • Case studies of successful sports tourism destinations in Africa.

    • Infrastructure requirements for supporting sports tourism.

    • Public-private partnerships in sports infrastructure.

    • Sustainable design and construction of sports venues.

    • Overcoming challenges in maintaining sports facilities.

    Smart Stadiums: The Future of Sports Venues

    The integration of technology into sports venue management and fan experience.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    MODULE 4

    Encouraging entrepreneurship and innovation in African sports.

    The importance of good governance and ethical practices in sports.

    Strategies to enhance revenue generation from African sports.

    Empowering women in the sports industry.

    • Start-up success stories in sports tech.

    • Funding and investment opportunities for sports entrepreneurs.

    • The future of sports innovation: Trends to watch.

    • Success stories of African sports startups.

    • Managing conflicts of interest.

    • Transparency and accountability.

    • Addressing doping and match-fixing.

    • Developing local leagues and tournaments as revenue streams.

    • Exploring media rights and broadcast deals in Africa.

    • Leveraging merchandise and licensing opportunities.

    • Breaking the glass ceiling in sports management.

    • The rise of women's sports and its commercial potential.

    • Building networks and mentorship opportunities for women in sports.

  • Sports Administration

    Sports Markerting

    Sports Law

    Sports  Event Management

  • 8:30 am                     -     Exhibition time

    12:45 pm - 2:15 pm     -     Lunch Time

    4:30 pm - 5:30 pm     -     Mixer

    • Innovation and Growth – Harnessing Technology and Sustainable Practices in African Sports

      DAY 2

      The Future of African Sports – Innovation, Inclusion, and Global Integration

      DAY 3

      Wednesday, November 12, 2025

      Thursday, November 13, 2025

      DAY 1

      Setting the Stage – Trends, Opportunities, and the Emerging African Sports Economy

      Tuesday, November 11, 2025

      9:00 am - 9:30 am

      Opening Keynote

      Topic: Investment Trends in African Sports: Emerging Markets and Key Sectors

      • Focus: Private equity, sports entrepreneurship, market gaps in youth sports, women’s sports, and community clubs.

      • Format: Keynote presentation followed by an investment pitch preview by selected startups.

      Topic: The Economic Impact of Major Sporting Events in Africa

      • Focus: Analyzing how hosting international sports events influences local economies, infrastructure development, and global perception.

      • Format: Keynote presentation followed by a brief Q&A session.

      Topic: Innovative Financing Models for African Sports Ventures

      • Focus: Exploring alternative funding mechanisms such as crowdfunding, venture capital, and impact investing tailored for the African sports market.

      • Format: Keynote presentation followed by a brief Q&A session.

      9:30 am – 10:30 am

      Panel Discussion

      Topic: Challenges and Opportunities in Sports Sponsorship

      • Focus: Sponsor expectations, return on investment (ROI), and valuation models in Africa.

      • Panelists:

      Topic: public-private partnerships in african sports development

      • Focus: examining collaborative models between governments and private entities to fund and promote sports initiatives..

      • Panelists:

      Topic: building resilient sports organizations: strategies for sustainability and growth

      • Focus: governance structures, financial management, and strategic planning for long-term success.

      • Panelists: 

      10:30 am – 11:00 am

      Networking Coffee Break

      11:00 am – 12:30 pm

      workshop

      Topic: innovations in sports merchandising & apparel

      • Activities: showcase of african designers, merchandise booth experience, and retail technology demonstrations.

      • Facilitators: 

      Topic: developing grassroots sports: building the foundation for future champions

      • Activities: interactive sessions on community engagement, talent identification, and resource mobilization for grassroots programs.

      • Facilitators: 

      Topic: entrepreneurship in sports: from concept to market

      • Activities: hands-on sessions guiding participants through the process of launching sports-related businesses, including ideation, market research, and pitching.

      • Facilitators: 

      12:30 pm – 2:00 pm

      Lunch & expo floor walkthrough

      2:00 pm – 3:00 pm

      Seminar

      Topic: addressing gender inequality in sports administration

      • Focus:  board representation, women in leadership, barriers, and advocacy models.

      • Speaker:  

      Topic: sports law and governance: navigating the legal landscape in african sports

      • Focus:  understanding contracts, dispute resolution, and regulatory compliance within the African sports context..

      • Speaker:  

      Topic: sports psychology: mental health and performance optimization

      • Focus: addressing the importance of mental well-being for athletes and incorporating psychological strategies into training regimens.

      • Speaker:  

      3:00 pm – 4:00 pm

      Case study

      Topic: building successful sports franchises in africa

      Topic: successful youth development programs in african sports

      Topic: revitalizing traditional sports: case studies of successful revivals

      • Examples:  efforts to modernize and commercialize traditional African games and sports.

      • Presenters:

      4:00 pm – 4:30 pm

      Tea break & networking

      4:30 pm – 5:30 pm

      Roundtable discussion

      Topic: fan engagement: content, access, and community building

      • Focus:  effective strategies for fan engagement: personalized digital content, gamification and interactive platforms, community-centric digital hubs, innovative use of technology, inclusivity, and accessibility.

      • Participants: 

      Topic: collaborative strategies for cross-border sports initiatives in africa

      • Focus:  discussing partnerships and collaborations that transcend national boundaries to promote continental sports development.

      • Participants: 

    • 9:00 am - 9:30 am

      Opening Keynote

      DAY 1

      Showcasing africa – leveraging sports for tourism and cultural diplomacy

      Tuesday, November 11, 2025

      DAY 2

      Sustainable growth – integrating environmental and cultural preservation in sports tourism

      Wednesday, November 12, 2025

      DAY 3

      The future of african sports tourism – innovation, inclusion, and global integration

      Thursday, November 13, 2025

      Topic: sports tourism in africa: unlocking economic potential

      • Focus: exploring how sports events can drive tourism, boost local economies, and enhance africa's global image.

      • Format: keynote presentation followed by a brief Q&A session.

      Topic: sustainable sports tourism: balancing growth with conservation

      • Focus: strategies to ensure that sports tourism development does not compromise environmental and cultural heritage.

      • Format: keynote presentation followed by a brief Q&A session.

      Topic: cultural heritage and sports: promoting africa’s identity through athletics

      • Focus: integrating cultural heritage into sports events to enhance tourism and preserve African traditions.

      • Format: keynote address with examples from successful cultural sports festivals.

      9:30 am – 10:30 am

      Panel Discussion

      10:30 am – 11:00 am

      11:00 am – 12:30 pm

      workshop

      12:30 pm – 2:00 pm

      2:00 pm – 3:00 pm

      Seminar

      3:00 pm – 4:00 pm

      Case study

      4:00 pm – 4:30 pm

      4:30 pm – 5:30 pm

      Roundtable discussion

      Topic: hosting major sporting events: lessons from african cities

      • Focus: experiences, challenges, and successes of African cities that have hosted international sports events.

      • Panelists:

      Topic: eco-friendly sports events: best practices and innovations

      • Focus: implementing green initiatives in event planning to minimize environmental impact.

      • Panelists:

      Topic: Eco-friendly sports events: balancing development with environmental conservation

      • Focus: implementing sustainable practices in event planning to minimize environmental impact.

      • Panelists: 

      Networking Coffee Break

      Topic: developing sports infrastructure to attract global events

      • Activities: strategies for planning, funding, and constructing world-class sports facilities.

      • Facilitators: 

      Topic: cultural heritage and sports: creating authentic experiences

      • Activities: integrating local culture and traditions into sports events to enhance tourist experience.

      • Facilitators: 

      Topic: developing community-based sports tourism initiatives

      • Activities: strategies for engaging local communities in creating authentic sports tourism experiences that benefit tourists and residents.

      • Facilitators: 

      Lunch & expo floor walkthrough

      Topic: community engagement in sports tourism: ensuring inclusive benefits

      • Focus: methods to involve local communities in sports tourism initiatives for mutual benefit.

      • Speaker:  

      Topic: leveraging digital media to promote african sports destinations

      • Focus:  utilizing social media and digital platforms to market sports tourism offerings.

      • Speaker:  digital marketing experts with experience in tourism promotion.

      Topic: leveraging diaspora engagement in promoting african sports

      • Focus:  involving the African diaspora in supporting and investing in sports initiatives back home.

      • Speaker:  

      Topic: successful sports tourism campaigns in africa

      • Examples:  analysis of marketing campaigns that have effectively attracted international tourists to African sports events.

      • Presenters:

      Topic: revitalizing traditional sports for modern audiences

      • Examples:  efforts to modernize and promote indigenous African sports to attract tourists.

      • Presenters:

      Topic: sports as a tool for peacebuilding and social cohesion

      • Examples: initiatives where sports have been used to bridge divides and foster unity in post-conflict regions.

      • Presenters: NGO leaders and community activists.

      Tea break & networking

      Topic: fan engagement: content, access, and community building

      • Focus:  exploring partnerships between neighboring countries to promote cross-border sports tourism.

      • Participants: 

      Topic: public-private partnerships in sports tourism development

      • Focus:  exploring collaborative models between governments and the private sector to fund and promote sports tourism.

      • Participants: 

    • DAY 1

      Digital disruption & emerging technologies in african sports

      Tuesday, November 11, 2025

      DAY 2

      Integrating technology & data-driven insights in sports

      Wednesday, November 12, 2025

      DAY 3

      Future Horizons – Scaling Digital Transformation in African Sports

      Thursday, November 13, 2025

      9:00 am - 9:30 am

      Opening Keynote

      Topic: unpacking e-sports and its growing influence in african sports and gaming culture

      Focus: 

      • Overview of the rapid growth of e-sports on the continent

      • Key trends, demographics, and emerging leagues

      • Opportunities for investment and development in gaming culture

      suggested speaker:

      Topic: digital marketing: shaping athlete and team identities for global audiences

      Focus: 

      • In-depth look at digital branding strategies

      • Analysis of social media trends and best practices

      • Building a global fan base through strategic online presence

      Speaker:

      Topic: Innovative Approaches to Sports Sponsorship in the Digital Age

      Focus: 

      • Cutting-edge sponsorship models tailored to digital platforms

      • Case examples of successful digital partnerships

      Suggested Speaker:

      9:30 am – 10:30 am

      Panel Discussion

      Topic: iot in sports: emerging technologies in sports analytics for african teams

      Focus:

      • Adoption of wearable technologies and data analytics

      • Best practices in using IoT for performance tracking

      • Overcoming challenges in resource-limited settings

      Panelists:

      Topic: Role of Technology in Advancing Sports Management in African Context

      Focus: 

      • Digital tools for operational efficiency and decision-making

      • Case examples of technology adoption in sports organizations

      • Future trends in sports management tech

      Panelists:

      Topic: Fan Engagement in the Digital Era: Strategies for African Sports Leagues

      Focus: 

      • Best practices for enhancing digital fan experiences

      • Integrating live, interactive, and on-demand content

      • Monetization strategies for digital engagement

      Panelists: 

      10:30 am – 11:00 am

      Coffee break & networking

      11:00 am – 12:30 pm

      workshop

      Topic: : digital marketing: the role of social media in shaping athlete and team identities in africa for global audiences

      Activities: 

      • Hands-on sessions on creating compelling digital content

      • Case studies on successful social media campaigns

      • Strategies for engaging international fan bases

      Facilitators: 

      Topic: Unpacking E-Sports and its Growing Influence in African Sports and Gaming Culture

      Activities:

      • Interactive session featuring live e-sports demonstrations

      • Discussion of league development, tournament organization, and sponsorship

      • Strategies for integrating e-sports into traditional sports structures

      Facilitators: 

      Topic: Digital Marketing: Shaping Athlete and Team Identities for Global Audiences

      Activities: 

      • Hands-on training on content creation, influencer collaborations, and campaign management

      • Interactive sessions on global brand building and digital storytelling

      Facilitators: 

      12:30 pm – 2:00 pm

      Lunch & expo floor exploration

      2:00 pm – 3:00 pm

      Seminar

      Topic: : role of technology in advancing sports management in african context

      Focus: 

      • How modern technology is streamlining operations

      • Digital transformation strategies for sports organizations

      • Success stories and challenges in tech adoption

      Speaker:  

      Topic: IoT in Sports: Emerging Technologies in Sports Analytics for African Teams

      Focus: 

      • Detailed examination of IoT applications in enhancing athletic performance

      • Discussion of case studies and pilot projects in African teams

      • Future possibilities for sports analytics

      Speaker: Dr. Njeri Kamau, Technology Consultant and Researcher in IoT Applications for Sports

      Alternate: A CTO from an innovative sports tech startup

      Topic: Unpacking E-Sports and its Growing Influence in African Sports and Gaming Culture

      • Focus:  Updated insights on e-sports growth, integration with traditional sports, and fan experience transformation

      • Speaker:  

      3:00 pm – 4:00 pm

      Case study presentation

      Topic: innovative approaches to sports sponsorship in the digital age

      Examples: 

      • Examination of sponsorship models leveraging digital platforms

      • Real-world examples from African and international sports

      • Discussion on roi and partnership strategies

      Presenters:

      Topic: Innovative Approaches to Sports Sponsorship in the Digital Age

      Focus: 

      • Success stories of digital sponsorship deals and innovative partnership models

      • Metrics and analysis on the effectiveness of digital sponsorship

      Presenters:

      Topic: IoT in Sports: Emerging Technologies in Sports Analytics for African Teams

      • Focus: 

      • In-depth analysis of real-world applications of IoT in African sports

      • Discussion on performance improvements and future opportunities

      • Presenters: Ngo leaders and community activists.

      4:00 pm – 4:30 pm

      Tea break & networking

      4:30 pm – 5:30 pm

      Roundtable discussion

      Topic: fan engagement in the digital era: strategies for african sports leagues

      Focus:  

      • Leveraging digital channels to build and sustain fan communities

      • Interactive methods for enhancing live and virtual experiences

      • Exploring new technologies such as vr and blockchain for fan loyalty programs

      Facilitator: 

      Topic: Fan Engagement in the Digital Era: Strategies for African Sports Leagues

      Focus:  

      • Open dialogue on creative digital engagement methods

      • Strategies to enhance interactivity through live, interactive, and on-demand content.

      Facilitator:

      Topic: Role of Technology in Advancing Sports Management in African Context

      • Focus:  

      • Collaborative discussion on digital tools and innovations streamlining sports management

      • Sharing best practices, challenges, and future trends

      • Facilitator:

  • FOCUS

    TOPICS

    MODULE 1

    Sports & Tech

    Digital Transformation in Sports

    Fan Engagement and Experience

    Smart Stadiums: The Future of Sports Venues

    MODULE 2

    Sports Marketing

    Sports Marketing and Media

    Sponsorship and Brand Partnerships

    Hosting International Sports Events in Africa

    The impact of digital technology on sports management, marketing, and fan engagement.

    • The role of data analytics in decision-making.

    • Leveraging social media for brand building.

    • The rise of eSports and its implications for traditional sports.

    Enhancing the fan experience both in-person and online.

    • Creating immersive experiences using AR/VR.

    • Strategies for increasing fan loyalty.

    • The role of mobile apps in fan interaction.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    The integration of technology into sports venue management and fan experience.

    • Building long-term relationships with sponsors.

    • Measuring ROI on sponsorship investments.

    • Emerging trends in sports sponsorship.

    • Bidding processes and requirements for hosting global sports events.

    • Leveraging international events to boost local tourism.

    • Best practices for event management and execution.

    • Content creation and distribution in the digital age.

    • The influence of influencers and athletes on brand promotion.

    • Navigating the challenges of sports media rights.

    Effective marketing strategies and the evolving media landscape.

    Strategies for securing and maximizing sponsorship deals.

    Attracting and organizing major international sports events.

    • Analyzing the economic contributions of sports tourism to local economies.

    • Strategies for maximizing revenue from sports tourism.

    • Investing in infrastructure to support long-term growth in sports tourism.

    Sports
    Tourism

    The Economic Impact of Sports Tourism in Africa

    MODULE 3

    Measuring and maximizing the economic benefits of sports tourism.

    • Criteria for selecting and developing sports tourism hubs.

    • Case studies of successful sports tourism destinations in Africa.

    • Infrastructure requirements for supporting sports tourism.

    Developing Sports Tourism Hubs in Africa

    Identifying and promoting key locations as sports tourism destinations

    • Public-private partnerships in sports infrastructure.

    • Sustainable design and construction of sports venues.

    • Overcoming challenges in maintaining sports facilities.

    Sports Infrastructure Development in Africa

    Addressing the need for better sports facilities and infrastructure.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    Smart Stadiums: The Future of Sports Venues

    The integration of technology into sports venue management and fan experience.

    • Start-up success stories in sports tech.

    • Funding and investment opportunities for sports entrepreneurs.

    • The future of sports innovation: Trends to watch.

    • Success stories of African sports startups.

    Sports Business and Governance

    Sports Entrepreneurship and Innovation

    Sports Governance and Ethics

    Monetizing African Sports

    Women in Sports Business

    MODULE 4

    Encouraging entrepreneurship and innovation in African sports.

    • Managing conflicts of interest.

    • Transparency and accountability.

    • Addressing doping and match-fixing.

    The importance of good governance and ethical practices in sports.

    • Developing local leagues and tournaments as revenue streams.

    • Exploring media rights and broadcast deals in Africa.

    • Leveraging merchandise and licensing opportunities.

    • Breaking the glass ceiling in sports management.

    • The rise of women's sports and its commercial potential.

    • Building networks and mentorship opportunities for women in sports.

    Strategies to enhance revenue generation from African sports.

    Empowering women in the sports industry.

  • Sports Administration

    Sports Markerting

    Sports Law

    Sports  Event Management

  • 8:30 am                     -     Exhibition time

    4:30 pm - 5:30 pm     -     Mixer

    12:45 pm - 2:15 pm     -     Lunch Time

  • 4:30 pm - 5:30 pm

    3:30 pm - 4:15 pm

    2:30 pm - 3:15 pm

    12:45 pm - 2:15 pm

    12:00 pm - 12:45 pm

    11:00 am - 11:45 am

    10:00 am - 10:45 am

    9:00 am - 9:45 am

    DAY 2

    Destination Africa, for Sport

    Sports in the Digital Age.

    The Business of African Sport

    Investment Trends in African Sports: Emerging Markets and Key Sectors

    Understanding Challenges and opportunities in Sports Sponsorship - an African Sports sponsor perspective

    Innovations in Sports Merchandising and Apparel: Market Potential in Africa.

    Mixer

    Building Successful Sports Franchises: Lessons from African Success Stories.

    Lunch

    Addressing Gender Inequality in African Sports Administration.

    Strategies for Enhancing Fan Engagement in African Sports.

    Unpacking E-Sports and its Growing Influence in African Sports and Gaming Culture.

    IoT in Sports: Emerging Technologies in Sports Analytics for African Teams.

    Digital Marketing: The Role of social media in Shaping Athlete and Team Identities in Africa, for global audiences

    Role of Technology in Advancing Sports Management in African Context.

    Lunch

    Innovative Approaches to Sports Sponsorship in the Digital Age

    Fan Engagement in the Digital Era: Strategies for African Sports Leagues

    Mixer

    Destination Branding: Differentiating Country Brands through Mega Sporting Events

    Sports Tourism: Positioning African Nations as Premier Destinations

    Sports Diplomacy: Leveraging Sporting Events for National Unity in Africa.

    Sustainable Development of Sports Infrastructure for Tourism growth in African Nations.

    Adventure Sports and Nature Tourism: Showcasing Africa’s Diverse Landscapes.

    Digital Marketing Strategies for Promoting African Sports Destinations

    Lunch

    Mixer

    DAY 3

    DAY 1

  • TOPICS

    FOCUS

    MODULE 1

    Digital Transformation in Sports

    Fan Engagement and Experience

    Sports & Tech

    Smart Stadiums: The Future of Sports Venues

    Sports Marketing

    Hosting International Sports Events in Africa

    Sponsorship and Brand Partnerships

    Sports Marketing and Media

    MODULE 2

    The Economic Impact of Sports Tourism in Africa

    Sports
    Tourism

    Monetizing African Sports

    Sports Governance and Ethics

    Women in Sports Business

    Sports Entrepreneurship and Innovation

    Sports Business and Governance

    The impact of digital technology on sports management, marketing, and fan engagement.

    Enhancing the fan experience both in-person and online.

    Effective marketing strategies and the evolving media landscape.

    Strategies for securing and maximizing sponsorship deals.

    Attracting and organizing major international sports events.

    • The role of data analytics in decision-making.

    • Leveraging social media for brand building.

    • The rise of eSports and its implications for traditional sports.

    • Creating immersive experiences using AR/VR.

    • Strategies for increasing fan loyalty.

    • The role of mobile apps in fan interaction.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    • Building long-term relationships with sponsors.

    • Measuring ROI on sponsorship investments.

    • Emerging trends in sports sponsorship.

    • Bidding processes and requirements for hosting global sports events.

    • Leveraging international events to boost local tourism.

    • Best practices for event management and execution.

    • Content creation and distribution in the digital age.

    • The influence of influencers and athletes on brand promotion.

    • Navigating the challenges of sports media rights.

    The integration of technology into sports venue management and fan experience.

    MODULE 3

    Measuring and maximizing the economic benefits of sports tourism.

    • Analyzing the economic contributions of sports tourism to local economies.

    • Strategies for maximizing revenue from sports tourism.

    • Investing in infrastructure to support long-term growth in sports tourism.

    Developing Sports Tourism Hubs in Africa

    Sports Infrastructure Development in Africa

    Identifying and promoting key locations as sports tourism destinations

    Addressing the need for better sports facilities and infrastructure.

    • Criteria for selecting and developing sports tourism hubs.

    • Case studies of successful sports tourism destinations in Africa.

    • Infrastructure requirements for supporting sports tourism.

    • Public-private partnerships in sports infrastructure.

    • Sustainable design and construction of sports venues.

    • Overcoming challenges in maintaining sports facilities.

    Smart Stadiums: The Future of Sports Venues

    The integration of technology into sports venue management and fan experience.

    • Implementing smart technologies in African stadiums.

    • Enhancing the in-stadium experience through connectivity and digital services.

    • Managing crowd safety and security with advanced tech solutions.

    MODULE 4

    Encouraging entrepreneurship and innovation in African sports.

    The importance of good governance and ethical practices in sports.

    Strategies to enhance revenue generation from African sports.

    Empowering women in the sports industry.

    • Start-up success stories in sports tech.

    • Funding and investment opportunities for sports entrepreneurs.

    • The future of sports innovation: Trends to watch.

    • Success stories of African sports startups.

    • Managing conflicts of interest.

    • Transparency and accountability.

    • Addressing doping and match-fixing.

    • Developing local leagues and tournaments as revenue streams.

    • Exploring media rights and broadcast deals in Africa.

    • Leveraging merchandise and licensing opportunities.

    • Breaking the glass ceiling in sports management.

    • The rise of women's sports and its commercial potential.

    • Building networks and mentorship opportunities for women in sports.

  • Sports Administration

    Sports Markerting

    Sports Law

    Sports  Event Management

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